When Channel 5 went out to tender to rebuild the My5 stream service away from the incumbent platform provider, they were looking for a partner that would not simply deliver against their requirements but would also bring pro-active thinking and a pragmatic delivery approach into a multi-provider environment.
- Multiplatform OTT
- Market research
- User testing
- Experience re-design
- Native application development
- In-market support
Delivering Connected TV access to the full range of Channel 5 programs, we architected, designed and built the My5 experience across the major OTT platforms improving the user experience, viewer engagement and retention. Working collaboratively with Channel 5’s as well as a number of third-party suppliers, the parallel development of the various platforms was run using an Agile delivery approach, accommodating a staggering volume of high-quality design and code being delivered at an ever-quicker cadence. This approach resulted in a successful on time delivery of a premium multiplatform OTT experience.
